Is Rose starting to get hated on?

I watch bulls games. And a lot of times on the road he gets boo'd. Not enormously like lebron but he gets boo's. He's one of the nicest guys in the NBA, doesn't talk trash, and just plays. Why boo him. Cause he's having a good season. I don't get it. Nowitzki doesn't get boo'd. Neither does nash or chris paul.